ShapersOfAI.com · From Users to Shapers · AI Leadership · Future of Work · AI Skills

Online & On-Site Learning Program · SHAPERS OF AI COMMUNITY · For you and your team

Shaping the Future of Work with AI
Unlocking the potential of AI in communications, marketing and HR.

Real-World Peer Case Studies: Analyze proven AI implementations directly from corporate communications peers, gaining unfiltered insights into what actually works in enterprise environments today.
Actionable Comms Workflows: Master high-impact AI workflows tailored to daily operations, including press release generation, executive ghostwriting, crisis messaging, advanced translation pipelines, and Generative Engine Optimization (GEO) to keep your brand visible in LLM search results. Everything where AI can truly help in your comms department without…
Brand Voice & Custom AI Skills: Learn how to build custom system instructions, style guides, and autonomous AI agents so all AI-generated content across your team strictly reflects your corporate tone of voice.
Advanced AI Video & Visual Production: Discover how to produce broadcast-quality AI video and visual assets by bridging cutting-edge generative tools with professional filmmaking techniques.
Cost Optimization & Capacity Recovery: Map out exact blueprints to integrate AI into existing editorial calendars, cutting routine task time by 30 to 50 percent while stopping budget waste on unnecessary enterprise SaaS licenses.
Pragmatic Governance & AI Policy: Leave with actionable guardrails for data privacy, EU AI Act compliance, copyright handling, and human-in-the-loop review protocols that ensure brand safety without stalling production.

From Myth to Reality: How-to become a Front-Runner in Shaping Your Organization’s Future with AI

Next Shapers of AI meetings:

When AI-Generated Video Makes Sense – A Practical Perspective

Adrian Aeschbacher
Video Editor, Screenwriter & Director

29 September 2026
1.00 pm – 2.00 pm
Online Session

Managing AI Agents: Roles, Memory, Context and Handoffs

Volker Grünauer
Moderator, Advatera

6 October 2026
1.00 pm – 2.00 pm
Online Session

From AI users to Shapers of the Future of Work

The program is designed for communications, marketing, and digital leaders who want to move from using AI tools to actively shaping strategy, workflows, and culture.

Continuous Live Enablement: Join anytime and get immediate access to an ongoing schedule of around four live online sessions every month, moving your team step by step from AI fundamentals through tools and agents to real business impact.
Peer Case Studies & Insights: Access practical online sessions where industry peers (Heads of AI, Heads of Communications, Marketing Managers) share their actual AI initiatives and practical learnings.
Flexible Team Access: Bring as many relevant members of your team to every session, allowing the right people to join based on the topic.

Your Learning Journey

Many communication and marketing professionals already experiment with tools like ChatGPT or Microsoft Copilot for content production.

This program takes you further: from simply being a user of AI tools to becoming a shaper of the future of your organization with AI. You will gain practical skills, strategic insights, and hands-on experience.

AI Strategy – specific for communications, marketing and corporate contexts
Under the Hood – understanding the core of large language models and how decisions are made
Agents and Agentic AI – moving from prompt enhancement to AI workflows, true AI agents and understanding agentic AI
Build Your Own AI Agents – step by step towards a tailored assistant for your department
AI Governance – ensuring responsible, ethical and effective use of AI in communications
Image & Video Production with AI – hands-on work on a real project
AI for Content & Campaigns – scaling text creation, personalization, and campaign automation
AI in Internal Communications – chatbots, knowledge assistants and employee engagement
Reputation & Crisis Management with AI – monitoring, sentiment analysis and early warnings
AI-Enhanced Analytics & Insights – understanding audiences, measuring impact and optimizing strategies
Future Trends – emerging technologies and cases relevant for communication & marketing leaders

Sign-up now

You will be invited to the next session and can join the programme at any time.

AI is developing rapidly, so Shapers of AI is not a one-off course. It is an ongoing programme with new sessions every month, continuously exploring emerging tools, practical use cases and new ways of working over the coming years. So you can join at any time.

After sending the form we will get in touch with you and share all the details about the program.

For Advatera members, participation in the program is already included in your membership at no extra cost. For non-members, the course with 20+ online sessions costs € 850 (excl. VAT). No worries, by filling in this form you are not making any binding commitment.

Are you alreaedy Advatera Member?

Yes

No, or I do not know if my organization is member

Congrats!

As a member of the Advatera groups, you enjoy free access to the learning program – it’s already included in your membership. Simply sign up below, and we’ll send you the details for the next program start.

No worries, just fill in the form and we will be in touch with you. We will check if your organization is already member and in case it is not, we will send you a proposal for participating in the training. Filling in the form is without any obligations for you, it is fully risk-free.

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How would you describe your experience with AI so far?

Please share your experience, from beginner to advanced, or describe specific areas you’ve worked with AI and which tools you have experience with.

Shaping the Future of Work with AI Unlocking the potential of AI in communications, marketing and HR.